Wed, Mar 30, 2022

Celebrity Brand Valuation Study 2021: “Digital Acceleration 2.0”

We’re pleased to launch the seventh edition of our Celebrity Brand Valuation Study 2021: “Digital Acceleration 2.0.” The study provides a ranking of India’s most powerful celebrity brands, based on brand values derived from their brand endorsement portfolios and relative social media presence. It recognizes the impact of the second year of the pandemic on the overall celebrity endorsement space and the evolving Indian media and entertainment industry.

Celebrity Brand Valuation Study 2021


  • Virat Kohli retains the top position for the fifth consecutive year with a brand value of $185.7 million (mn), albeit a significant drop from last year.
  • Ranveer Singh secures the second position this year with a brand value of $158.3 mn, while Akshay Kumar lands the third position with a brand value of $139.6 mn.
  • Alia Bhatt ranks No. 4 with a brand value of $68.1 mn and becomes the most valued female celebrity in 2021, while MS Dhoni enters the top-five club this year with a brand value of $61.2 mn.
  • The overall brand value of the top 20 celebrities in 2021 is estimated at $1.2 billion, an increase of about 12.9% from last year.

Download our report to know more about the top 20 celebrity rankings.

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