Andrew Gerrard

Andrew Gerrard

Managing Director and Head of APAC Go-to-Market

AT A GLANCE

Andrew Gerrard is a Managing Director and Head of APAC Go-to-Market at Kroll, based in Hong Kong. He leads the go-to-market strategy for Asia Pacific, working closely with regional service line leaders and stakeholders to drive brand visibility, client engagement and business growth.

Andrew has more than two decades of experience in marketing, communications and business development. Prior to joining Kroll, Andrew served as Head of Markets and Strategy at a global consultancy firm, where he oversaw regional marketing strategy, communications and business development. His leadership focused on aligning commercial priorities with stakeholder needs, driving change management and delivering measurable impact across the firm’s Asia Pacific operations.

Throughout his career, Andrew has led strategic marketing, communications and business development programs that promoted go-to-market capabilities, strengthened cross-segment collaboration and expanded into new markets. He brings a deep understanding of stakeholder engagement and organizational change, underpinned by an in-depth knowledge of Asia Pacific’s business practices and cultural landscape.

In addition to his professional role, Andrew founded and manages the Taikoo Place Business Network, a professional community that connects senior leaders across industries in Hong Kong to foster collaboration, share insights and support regional business development. He is also a committed mentor, supporting emerging professionals in the region through formal and informal mentoring programs.

Andrew’s expertise has been featured in industry publications and thought leadership platforms focused on marketing innovation and professional services growth strategy.

He holds a Bachelor of Arts in Marketing, a Post Graduate Diploma in Public Relations and has completed executive education in strategic leadership.

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