Thu, Feb 4, 2021

Kroll Launches Celebrity Brand Valuation Study 2020 “Embracing the New Normal.”

Click here to read the seventh edition of our Celebrity Brand Valuation Study 2021: “Digital Acceleration 2.0.”

We’re pleased to launch the sixth edition of our Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.

Celebrity Brand Valuation Study 2021


  • Virat Kohli retains the top position for the fourth consecutive year. His brand value remains steady at $237.7 million (mn) in 2020 despite the COVID-19 pandemic.
  • Akshay Kumar retained the second position with a brand value of $118.9 mn (a jump of 13.8%).
  • Bollywood powerhouse Ranveer Singh landed the third position again, with a brand value of $102.9 mn.
  • The overall brand value of the top 20 celebrities in 2020 is estimated at $1.0 billion (bn), a dip of approximately 5% from last year.

Download our report to know more about the top 20 celebrity rankings.

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