Competitor Intelligence

Providing clients with a holistic and detailed dossier on the critical issues for the matter at hand.

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In a highly dynamic, innovation-driven and fast changing economy, reliable knowledge of the competitive landscape is essential for continual growth. Outside of knowing who your competitors are and their positions in the market, you must know their R&D capabilities, their talent retention strategies, the strength of their supply chains, the reach of their intellectual property claims, the history of their management team, their internal decision-making processes and their interactions with stakeholders. These questions are particularly important when organizations are faced with critical decisions regarding strategic priorities, investment or resource allocation.

While organizations may have significant information on their competitors, that information may be incomplete, obsolete or uncertain. Kroll’s Competitor Intelligence service provides an up-to-date, holistic and detailed dossier on the critical issues for the matter at hand. Unlike the intelligence services offered by others, Kroll’s intelligence is not built on regurgitated news stories and industry studies. For us, public records are only the start of our bespoke intelligence reports. From there, our network of well-connected, locally based industry experts conduct discrete inquiries in the field and obtain access to relevant and informed sources. We then draw on analytical methodologies honed over more than 40 years of investigative work to weigh evidence and consider nuances and context. We can work closely with your internal business intelligence team, discreetly adding to their capabilities to provide an objective, third party assessment.

This process results in detailed and meaningful insight that can support your decision making. Beyond that, we are also able to take an advisory role in facilitating the decision-making process to help ensure that all relevant factors and viewpoints are considered. Ongoing monitoring can then provide regular intelligence so to better anticipate competitor actions going forward.

The scope of a competitor intelligence engagement is customized to meet your specific requirements. The areas on which we can focus include:

  • Business strategy and capabilities, including business model, value chain, internal decision-making procedures and manufacturing capabilities
  • Sales strategy and capabilities, including pricing strategies, reach of sales organization and depth of customer relationships
  • Intellectual property, including innovation and R&D capabilities, patent portfolio, patent litigation strategy and licensing
  • Antitrust issues, including price fixing and market sharing cartels
  • Business partner network, including customers, suppliers, consultants, outsourced services and procurement strategies
  • Human capital, including competitiveness in the talent market and recruiting and retention strategies and detailed analysis of company leadership, boards and advisors
  • Ownership and capital structure, including public and private investors, shareholder support, activist investor activity and relationships with lenders and underwriters

While our intelligence gathering and analysis methods are drawn from best practices of governmental intelligence organizations, we employ a rigorous risk review and internal control process to ensure that our work stays well within the bounds of supranational, national and local regulations and compliance requirements. 

Case Study – Competitor Intelligence for a Global Industrial Company

A global industrial company wanted to understand the market positioning of its Northern European subsidiary and the possible impact this was having on its performance. 

We benchmarked the subsidiary against its local competitors, focusing on areas such as the use of alternative raw materials for production, production processes and capacity. With our context and market insight, the parent company was able to devise an informed recovery strategy tailored to the Northern European market.

People
Peter McFarlane
Managing Director
Forensic Investigations and Intelligence
Toronto
Phone
Calvin Dsouza
Calvin D'souza
Managing Director
Forensic Investigations and Intelligence
Toronto
Phone
Louis David Magnien
Louis-David Magnien
Regional Managing Director, EMEA and Head of the Paris and Zurich offices
Forensic Investigations and Intelligence
Paris
Phone
Richard Plansky
Richard M. Plansky
Regional Managing Director, North America
Forensic Investigations and Intelligence
Phone

How we can help

Investigative Due Diligence

Customized investigations providing actionable intelligence to help make critical decisions.

Supply Chain Investigations

Creating a detailed portrait of a supplier’s financial stability, operations, compliance and culture.

Market Entry

Customized, in-depth analysis preparing clients for a successful market entry or exit.

Political Risk Analysis

Helping companies analyze and mitigate political risk in the countries where they operate.

Capital Markets Intelligence

Actionable intelligence helping listed companies deal with complex challenges discreetly and effectively.

Corporate Contest Hostile M&A

Helping companies gather targeted intelligence for successful defense against hostile actions.