Sell-Side Advisor

Kroll’s Transaction Advisory Services Team Advised Frasers Group on the Sale of the Entire Issued Share Capital of Sports Direct Malaysia to MAP Active

Kroll’s Transaction Advisory Services Team Advised Frasers Group on the Sale of the Entire Issued Share Capital of Sports Direct Malaysia to MAP Active

July 8, 2026

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In June 2026, Frasers Group agreed the sale of the entire issued share capital of Sports Direct Malaysia, the Malaysian arm of Sports Direct, which operates more than 40 stores across the country.

This transaction builds on Frasers Group’s existing partnership with MAP Active across Indonesia, the Philippines, Thailand, Vietnam and Cambodia, further advancing its Southeast Asia strategy by unlocking operational efficiencies and streamlining regional operations. Under a long-term agreement, MAP Active will also continue to expand and develop the Sports Direct business in Malaysia. The expanded partnership reflects Frasers Group’s commitment to working with trusted local partners to accelerate international expansion and deliver sustainable long-term growth.

Kroll’s Transaction Advisory Services team provided sell-side support throughout the process, alongside the preparation of the Company’s financial forecast model and SPA advisory services.

‘‘

The team at Kroll provided comprehensive support throughout the transaction process. Their ability to cover commercial modelling, financial data analytics and support on the conversion of their work into the SPA was invaluable. We had senior support throughout the transaction which led to a smooth process and a contributed to a successful outcome.

James France Chief Acquisitions Officer, Frasers Group

About Frasers Group

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. As the business evolved, 2019 saw the rebrand of Sports Direct International to Frasers Group plc; a reflection of the Groups growth and change in market identity.

Led by Chief Executive Michael Murray, the business is set on a formidable upwards trajectory as it continues to expand with its pioneering approach to retail. Frasers Group provides consumers with access to the world’s best Sports, Premium and Luxury brands with a vision to build the planet's most admired and compelling brand ecosystem.

 

About MAP Active

MAP Active is a leading Southeast Asian sports, leisure and lifestyle retailer and brand operator. The company manages and distributes more than 40 international brands through a network of over 1,800 stores and e-commerce platforms across seven countries.

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