HYDERABAD, INDIA - Ybrant Technologies has acquired AdDynamix, an online ad network, in exchange for cash and promissory notes worth $10 million. This acquisition will help Ybrant offer comprehensive end-to-end digital marketing services to direct marketers, brand advertisers and marketing agencies. it will also strengthen the company's operations and expansion in the US.
"Given the deep network reach and the premier client roster of AdDynamix, we believe this acquisition will accelerate Ybrant's opportunity and impact in the digital marketing arena." said Suresh Reddy, chairman, Ybrant Technologies.
AdDynamix is an interactive advertising network delivering ad management, video and digital media services to agencies, entertainment clients and direct marketers. The AdDynamix network comprises a wide range of specialty-content websites and premium publishers. The network has over 2000 publishers grouped into a dozen content channels.
Benoit Pecqueur, founder and CEO, AdDynamix, commented, "Joining with Ybrant allows us to leverage the resources and talent pool of a large company to expand our technology and serve our existing clients in new ways."
Ybrant Technologies Ltd is proposing to make a public issue of securities in the near future and is in the process of filing a Draft Offer Document with Securities and Exchange Board of India (SEBI)