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Technology M&A Practice Advised AT Internet on Its Acquisition by Piano

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Rory O'Sullivan is a managing director at Duff & Phelps.
Rory O'Sullivan
Managing Director
Technology M&A
Mihail Ivanov
Mihail Ivanov
Technology M&A

In March 2021, Piano, the global subscription commerce and customer experience platform, announced that it joined forces with AT Internet, a France-based leader in digital analytics and contextual data.

The combination of AT Internet and Piano is an industry milestone, representing the first time a world-class digital analytics solution has been combined with journey orchestration and personalized commerce to transform data into customer experiences.

Technology M&A Practice (Formerly Pagemill Partners) served as exclusive financial advisor to AT Internet in connection with the transaction.

About AT Internet
AT Internet is a world-renowned player and European leader in Digital Analytics. The company measures the digital audience of more than 20,000 sites and applications of major international brands, from all sectors of activity. Its references include Le Monde, the BBC, Société Générale, Le Bon Coin, Boulanger, FDJ and La Poste. Its Analytics Suite solution enables companies to improve their digital performance, maintain audience engagement and stimulate growth. With powerful, flexible, and user-centric technology, Analytics Suite is designed for all areas of the organization: Product, Marketing, Data, and Management. Through the quality of the data delivered over the entire customer journey, its users can benefit from strategic insights, unite teams, and simplify decision-making. Ethical and eco-responsible by design, Analytics Suite delivers data that is entirely respectful of user privacy and fully compliant with the GDPR. Weil, Gotshal & Manges LLP served as legal counsel to AT Internet.

About Piano
Piano enables the world's largest media companies and brands to accelerate their subscription, advertising, analytics and personalization initiatives in order to engage, monetize and measure content experiences. Piano works with leading global organizations such as CNBC, The Wall Street Journal, NBC Sports, Insider Inc., The Economist, Gannett, Le Parisien, TechCrunch, Penske Media, MIT Technology Review, The Telegraph and more than 300 other clients. In 2020, Piano was recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte and received Product of the Year from the Business Intelligence Group. Dentons served as legal counsel to Piano.

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