Sell Side Advisor
Kroll's Business Services Investment Banking Practice Advised NGL Collective on Its Sale to GoDigital Media Group
On July 5, 2022, NGL Collective “NGL” or the “Company” was acquired by GoDigital Media Group “GoDigital”.
The Business Services Investment Banking practice of Kroll served as the exclusive financial advisor to NGL in connection with the transaction.
"From start to finish, the Kroll team was instrumental in making sure that NGL was positioned for success and thoroughly supported throughout this process. The Kroll team became an extension of our familia, and were always there when we needed them to go the extra mile no matter the situation or day of the week. In what was one of the most important events in my life, I could not have asked for a more committed and professional partner than Kroll.” - David Chitel, CEO and Founder
NGL merged with GoDigital Media’s mitú, a leading digital media company dedicated to inspiring, representing and super-serving U.S. Latinos. As a platform built for Latinos, by Latinos, mitú is committed to representing both the collective and unique experiences of the 200% generation—100% American and 100% Latino—through their multiple touchpoints in video, editorial, social, media and research.
About NGL Collective
NGL Collective is the U.S.’ leading independent Latinx media and entertainment solutions company working with prominent Fortune 500 advertisers throughout the U.S. to authentically connect with the country’s fastest growing consumer group—the U.S. Latinx community. The Company supplies premium impressions with massive scale across diverse media and social channels to an extensive and growing list of leading brands. With end-to-end offerings spanning NGL Media, NGL Studios, NGL Social, NGL Virtual and NGL Solutions, the Company effectively addresses advertiser needs through a unique combination of pinpoint targeted impressions, premium branded content, award-winning live and virtual events and deep Latinx consumer insights and analytics. Frost Miller LLP served as legal counsel to NGL.
About GoDigital Media Group
GoDigital Media Group is a diversified multinational conglomerate focused on technology-enabled and vertically integrated IP rights management through its operating subsidiaries. GoDigital is focused on the synergy of content, community and commerce across music, video networks and brands. Stubbs Alderton & Markiles, LLP served as legal counsel to GoDigital.
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