On March 2, 2023, Chartbeat, a leading content analytic software platform, backed by Cuadrilla Capital, LLC ("Cuadrilla"), announced it has acquired Lineup Systems ("Lineup"), an advertising and subscription revenue management software platform.
The Technology Investment Banking practice of Kroll served as the exclusive sell-side advisor to Lineup Systems in connection with the transaction.
About Lineup Systems
Lineup is the leading global provider of media sales technology, offering mission-critical ERP, sales and subscription management solutions. Its ground-breaking portfolio includes Adpoint (lead-to-cash revenue management) and Amplio (audience and subscription monetization), helping thousands of growth-focused media brands around the world solve operational challenges and identify revenue opportunities. DLA Piper served as legal counsel to Lineup Systems in connection with the transaction.
Chartbeat is a leading content analytics SaaS platform serving the world's largest media enterprises. Chartbeat's real-time and historical dashboards, experimentation and in-page optimization tools, robust reporting and more help the content and audience teams understand, measure and build business value from the attention earned by their content.
About Cuadrilla Capital, LLC
Cuadrilla Capital, LLC is a leading enterprise software investment firm founded in 2021. Cuadrilla partners with exceptional SaaS companies with strong product-market fit and significant strategic value to drive accelerated growth and long-term success. The firm is headquartered in Santa Barbara, CA. Massumi + Consoli LLP served as legal counsel to Chartbeat and Cuadrilla Capital, LLC in connection with the transaction.