Sell Side Advisor
Kroll's Consumer Investment Banking Team Advised Jaya Apparel Group on Its Investment from Brand Velocity Group
On June 14, 2023, Jaya Apparel Group (“Jaya” or the “Company”), a U.S.-based company in the contemporary fashion space, received an investment from Brand Velocity Group (BVG).
About Jaya Apparel Group
Established in 2009 by industry veterans Jane Siskin and Jalal El Basri, Jaya Apparel Group (“Jaya”) quickly became a leader in the contemporary fashion space. The Cinq à Sept brand, launched in 2016, is reported to be generating $100 million through its wholesale business, freestanding store and e-commerce operation. Having previously built successful labels such as Elizabeth and James, Jaya later transitioned to focus on its owned brand strategy under the Cinq à Sept and Likely labels. Jaya’s brands are sold at more than 400 points of distribution worldwide, in addition to its e-commerce site. Cinq à Sept recently launched a beachwear line called À la Plage and has a casual denim line, Tous Les Jours. Its Likely brand is an occasion-based dress line. Cinq à Sept opened its first flagship freestanding store in SoHo in April 2023. Its wholesale accounts include Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Nordstrom and Bergdorf Goodman, along with numerous specialty stores such as Tootsie’s in Houston and A Line Boutique in Denver. Jaya maintains offices and showrooms in Los Angeles and New York.
About Brand Velocity Group
Brand Velocity Group is an innovative and diversified investment platform focused on investing in businesses that are well-positioned to benefit from its operational expertise, deep in-house marketing resources, and thoughtful approach toward corporate culture. BVG has deep strategic partnerships with specialty brand marketing agencies that develop and execute marketing plans across its investments. Portfolio companies also leverage BVG’s strong entertainment networks to create accretive partnerships with celebrities, brands, and other businesses. In March 2022, BVG launched its Fashion and Apparel industry-focused vertical in partnership with industry luminary Gary Wassner. Gary Wassner, CEO of Hildun Corporation, has been providing factoring, financing, purchase order funding, back office support, and business guidance to the fashion industry for over 35 years. He has helped to launch iconic brands such as Marc Jacobs, Alexander Wang, Jason Wu, Thom Browne, and Betsey Johnson. BVG Fashion & Apparel leverages the firm’s core competencies of operational expertise, marketing execution and brand building—in addition to its thoughtful approach toward human capital—by providing investment and support to accelerate the growth of leading fashion labels.