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Kroll’s Technology Investment Banking Practice Advised Resonate on Its Majority Investment Led by ZMC

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Karan Kapoor
Karan Kapoor
Managing Director and Co-head of Kroll’s Technology M&A Practice
Los Angeles

On July 27, 2022, Resonate, a leading A.I. powered consumer data, insights, and analytics software platform, received a majority investment from Zelnick Media Capital ("ZMC"), a leading media and technology-focused PE firm. Resonate was a portfolio company of Greycroft, Revolution Growth, iNovia, and Argentum, and following this transaction ZMC is now the majority owner of the Company.

The Technology Investment Banking practice of Kroll (formerly Pagemill Partners) served as the exclusive financial advisor to Resonate in connection with the transaction.

About Resonate
Headquartered in Reston, VA, Resonate is a pioneer in A.I.-driven consumer data and analytics, delivering deep, dynamic insights, activation and analysis in an easy-to-use SaaS platform. The Resonate proprietary, privacy-safe data set includes more than 14,000 rich, relevant, real-time data points that describe more than 230 million individual U.S. consumers. Hundreds of companies use Resonate to drive better marketing strategy and execution fueled by a more comprehensive understanding of their customers and prospects that extends beyond traditional demographics, psychographics and behavioral data to uncover why consumers choose, buy or support certain brands, products or causes. Empowered with unparalleled technology to drive insight into action, leading brands, agencies and organizations use Resonate to identify, engage and analyze these audiences, driving growth and increasing customer lifetime value. Cooley LLP served as legal counsel to Resonate. 

About ZMC
ZMC is a leading private equity firm comprised of experienced investors and executives who invest in and manages a diverse group of media, entertainment, communications and technology enterprises. Founded in 2001, ZMC's investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives. ZMC approaches its investments in collaboration with management teams and has a successful track record of actively adding value to portfolio companies. Sidley Austin LLP served as legal counsel to ZMC.

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