Experian Acquires Stake in Techlightenment

has been acquired by

Experian, the global information services company, has acquired a majority stake in Techlightenment, a UK-based provider of social media marketing tools.

Founded in 2007, Techlightenment is a data-driven technology and marketing business that provides social media marketing services to multinational companies and global advertising agencies. Techlightenment uses its proprietary technology platforms to help its clients market and advertise effectively using social media. Techlightenment's clients include GlaxoSmithKline, Universal Pictures and Dr Martens.

The acquisition is a further step in Experian's strategy to grow its digital marketing activities. It extends Experian's capability into the increasingly important social media channel, adding to Experian's presence in the online, email and mobile channels.

Techlightenment's revenue in the year to 28 February 2011 is expected to be approximately £5m, with gross assets at the year-end of £2.5m. The stake in Techlightenment was acquired from its founders. Techlightenment will form part of Experian's UK Marketing Services division.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.


Nadia Ridout-Jamieson | Director of Investor Relations | +44 (0) 20 3042 4215
James Russell | Public Relations Director | +44 (0) 115 992 2652

Rollo Head & Don Hunter | +44 (0) 20 7251 3801


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