On November 17, 2021, Felt Bicycles (“Felt”), a brand division of Groupe Rossignol (“Rossignol”), was acquired by Pierer Mobility AG (“Pierer”).
The Consumer M&A Practice of Duff & Phelps, A Kroll Business, served as exclusive financial advisor to Groupe Rossignol in connection with the transaction.
About Felt Bicycles
Founded in 1991, Felt is a leading designer and manufacturer of high-performance bicycles. Headquartered in Rancho Santa Margarita, California with distribution facilities in the U.S., Canada and France, Felt bicycles are sold through specialty bicycle shops and distributors across 37 countries around the globe. The brand’s current portfolio consists of ~70 high-performance models across its core categories of road, triathlon and gravel.
About Groupe Rossignol
Founded in 1907 and based in France, Groupe Rossignol is the world’s leading producer of ski equipment. Groupe Rossignol’s portfolio consists of leading brands, such as the iconic winter sports brand bearing its name Rossignol, specialist ski brand Dynastar and premium ice skate brands Risport Skates, Lange, Look and Kerma. Groupe Rossignol is owned by Altor, a Nordics- and DACH-focused private equity firm based in Stockholm, Sweden. Goodwin Procter LLP served as legal counsel to Groupe Rossignol.
About Pierer Mobility AG
Pierer Mobility AG, trading under the ticker PMAG, is a leading European-based manufacturer of powered two-wheelers. With its motorcycle brands KTM, HUSQVARNA Motorcycles and GASGAS, it is one of Europe’s technology and market leaders, especially for premium motorcycles. In addition to powered two-wheelers equipped with combustion engines or innovative electric drives, Pierer’s product portfolio also includes e-bikes, which are driven forward under the brands HUSQVARNA E-Bicycles, R Raymon and GASGAS E-Bicycles. Lewis Brisbois Bisgaard & Smith LLP served as legal counsel to Pierer Mobility AG.