Wilson Sporting Goods, Co., a division of Amer Sports Corporation, has completed its acquisition of the Louisville Slugger brand from Hillerich & Bradsby, Co., (H&B). According to the press release, with the close of this acquisition, Wilson retains global brand, sales and innovation rights to the Louisville Slugger brand. The Company will now offer one of the sporting goods industry’s most comprehensive and technologically-advanced performance product portfolios to baseball and softball players around the world.
Under the terms of the agreement, which was announced in March 2015, H&B is now the exclusive manufacturing partner of Louisville Slugger-branded wood bats for Wilson. H&B will manufacture Louisville Slugger wood bats at its downtown factory in Louisville. H&B also continues to own and operate the historic Louisville Slugger Museum & Factory and Gift Shop.
Duff & Phelps served as exclusive financial and due diligence advisor to Wilson Sporting Goods, Co.
About Wilson Sporting Goods, Co.
Chicago-based Wilson Sporting Goods Co., a division of Amer Sports Corporation, is one of the world’s leading manufacturer of sports equipment, apparel and accessories. Wilson is a global leader in high performance products for baseball and softball athletes and uses player insights to develop products that push equipment innovation into new territories.
About Louisville Slugger
Louisville Slugger® is the Official Bat & Bag of Major League Baseball® and the #1 Bat in MLB®. Known for helping create baseball history, Louisville Slugger continues to innovate and provide players the products and confidence they need to leave their marks and make new history every day.