On September 28, 2026, We Do Play acquired 100% of the issued share capital of Boom Battle Bar from XP Factory plc.
Kroll’s Transaction Advisory Services Team advised We Do Play throughout the transaction, providing financial and tax due diligence, as well as SPA advisory services.
About We Do Play
We Do Play is an experiential leisure group operating across leisure, retail and hospitality. The business develops and operates immersive, activity-led concepts that combine technology, people and creativity to deliver engaging customer experiences. Its portfolio includes Flip Out Adventure Parks, Activate gaming venues, Putt Social mini golf and, following this acquisition, Boom Battle Bar. The group also partners with brands and develops new leisure concepts through franchising and investment.
About Boom Battle Bar
Boom Battle Bar is one of the UK's leading competitive socializing businesses. Its venues combine activities including augmented reality darts, axe throwing, crazier golf and shuffleboard with cocktails, drinks and street food. Boom Battle Bar owns and operates 24 sites and five franchise sites across the UK.
About XP Factory
XP Factory is an experiential entertainment business focused on shared, in-person activities. Its main brand is Escape Hunt, which operates immersive escape-room games where teams work together to complete themed missions against the clock.