Priscilla Cheng



Managing Director

Priscilla Cheng is a managing director in the Valuation Advisory Services practice at Kroll (formerly Duff & Phelps), based in the Hong Kong office. She possesses over 20 years of valuation, finance and accounting experience in Hong Kong, China and Asia Pacific.

Priscilla has over 15 years of experience in valuation advisory for Chinese state-owned enterprises, public listed companies in Hong Kong and the U.S., multinational corporations in Hong Kong, and startup ventures in China. Under her leadership, her team accomplished valuations and financial analyses worth billions for a variety of purposes, including financing reporting, IPOs, financing, cross-border M&A advisory, taxation, litigation support, where valuation subject matters included business enterprises, intangible assets financial instruments and share-based payments, etc.

She has served various clients from early stage, privately held companies to public listed companies with exposures in the TMT, consumer and manufacturing, infrastructure, energy, aviation, healthcare, and gaming industries.

In 2005, Priscilla joined America Appraisal China, which was acquired by Duff & Phelps in 2015. Prior to joining the valuation field, she spent several years in corporate finance assisting in the listing process of Chinese IPO candidates. She started her career as an associate with the assurance practice of PricewaterhouseCoopers.

She holds an MBA from the Hong Kong University of Science and Technology and a BBA (Professional Accountancy) from The Chinese University of Hong Kong. Priscilla is a CFA charter holder, a fellow member of ACCA, a member of HKICPA and RICS.


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