New Rules for Financial Promotions of Cryptoassets
Jun 12, 2023
by Haydn Jones, Mark Turner, Matteo Basso

Haydn Jones is a Managing Director and Global Head of Blockchain and Cryptocurrency Solutions, based in London. Haydn leverages more than 25 years’ experience across multiple sectors leading sales and business development, and is now exclusively focused on cryptocurrencies and blockchain.
Prior to joining Kroll, Haydn served as a director at PwC, leading the UK Crypto and Blockchain team. He was responsible for sales and business development working across PwC’s lines of service, supporting audit, assurance, tax, deals and consulting. Before that, he was the founder and managing director for Blockchain Hub, a blockchain and digital currencies advisory company. Haydn has also held positions at The Bank of England, Deutsche Bank and the UK Ministry of Defence.
His notable engagements include regulatory authorization support for a multilateral trading facility covering Europe, Asia and the U.S., independent expert witness reports in civil and complex criminal matters relating to theft and fraud, global review and framework design for digital asset custody services to support a bitcoin miner, regulatory triage across five jurisdictions to support a global crypto exchange covering the Fifth Anti-Money Laundering Directive (5AMLD) and regulatory triage for a wallet provider as part of an FCA registration under 5AMLD.
Haydn’s expertise has been featured in Palgrave Macmillan, as co-author of An Executive Guide to Blockchain published in February 2020.
Haydn is a fellow of the Institute of Engineering and Technology, an associate member of the Institute of Mathematics, a member of the General Council of the Bar, liveryman of the Worshipful Company of Information Technologists, the former governor of Dallington School and former chair of trustees of Citizens Advice Bureau in London.
Haydn holds a master’s (First Class Honors) degree in engineering from Manchester University. He also holds a diploma in law from The City University, London.
Kroll analyzed global data from 400 senior leaders across three continents to gain insights into the current financial crime landscape and learn how technology might stop the threat of economic, crypto and ESG crimes.
Key findings from the report include:
We are the leading advisors to organizations, providing expertise and solutions to address complex risks and challenges involving technology and data. We advise clients with services to address risks in disputes, investigations and regulatory compliance.
Kroll’s forensic investigations and intelligence team delivers actionable data and insights to help clients across the world make critical decisions and mitigate risk.
World-wide expert services and tech-enabled advisory through all stages of diligence, forensic investigation, litigation, disputes and testimony.
Our global team of forensic experts, investigation specialists and data management professionals leverage advanced technology solutions that support our clients at any stage of a matter.