AT A GLANCE

Rob is Managing Director in the Decision Intelligence practice, based in London. He brings more than 30 years of experience advising boards, investors and government leaders on complex commercial, financial and strategic challenges. Rob specializes in data‑driven decision support, AI‑enabled analytics and financial modelling to help organizations improve performance, manage risk and make informed strategic choices.

Prior to joining Kroll, Rob spent 20 years as an Equity Partner at EY, where he built and led several practices, including the UK Decision Support business, the Modelling, Analytics and Economics practice in the Middle East, and the Data Analytics, AI and Innovation practice within Strategy and Transactions in the UK. Earlier in his career, he trained and qualified as a Chartered Accountant at PKF LLP, working across audit and advisory services.

Rob has extensive experience delivering engagements for corporates, investors and governments across the UK, Europe, the Middle East and the U.S. His recent work includes developing data‑led revenue forecasts for a multi‑billion‑dollar global business preparing for a debt and equity raise, advising private equity–owned companies on revenue growth and cost‑reduction strategies, and supporting governments on public finance, policy reform and tax initiatives. His experience spans multiple sectors, including financial services, industrials, consumer goods and the public sector.

Rob holds a B.A. (Hons) in Business Economics from the University of Liverpool and is a Fellow of the Institute of Chartered Accountants in England and Wales (FCA). He also serves as a non-executive director on the board of Kingdoms of Care Limited.

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