Juan José Ávila García

Juan José has 9+ years of experience in financial advisory services, with a strong focus on business and asset valuation, impairment testing, purchase price allocation, and financial modeling. He possesses deep expertise in developing complex valuation analyses to support a wide range of strategic, financial reporting, and tax-related objectives.

Throughout his career, Juan José has delivered a broad range of valuation and modeling consulting services to domestic and international clients across various industries. His advisory work has supported mergers and acquisitions (M&A), financial reporting requirements under international accounting standards, strategic tax planning, and other corporate finance initiatives.

Juan José has served in numerous engagements involving the valuation of businesses, intangible assets, and equity interests, particularly for M&A transactions, purchase price allocations, and impairment assessments, which often supports executive decision-making, compliance with regulatory frameworks, and communication with key stakeholders such as auditors, boards of directors, and tax authorities.

Before joining Kroll, Juan José held managerial roles at Deloitte and PwC within their valuation practices, where he gained a strong foundation in valuation methodologies and best practices. He spent 2 years at Deloitte, and previously 6 years at PwC.

Juan José holds a degree in Business Administration from the Instituto Tecnológico Autónomo de México, with a specialty in International Business.