AT A GLANCE
Fred has held leadership roles at EY and Computer Sciences Corporation (now DXC Technology) and worked in operations and brand management in industry. Before becoming a consultant, he was in the areas of supply chain and brand management in roles of increasing responsibility.
Fred has an MBA from Indiana University. He is coauthor of "The Myth of Excellence," a BusinessWeek and The New York Times best seller that details his research on consumer motivation and corporate strategic response. Frequently quoted with the media, he is a sought-after industry speaker.
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