Mon, Jun 27, 2016

Indian Premier League 2016 Brand Value Study

Kroll has published the third edition of our annual* study of Brand Values in the Indian Premier League (IPL). The report ranks the franchise brand values for six teams in the IPL based upon a relief from royalty analysis coupled with an assessment of six other factors; including management strength and on-field performance, marketing strategy, celebrity influence and marquee players, geographical location, governance and transparency and social media engagement.

Key findings include:

  • Total value of the IPL has grown by 19% over the last five quarters to reach US$ 4.2 billion.
  • Mumbai Indians had the highest brand value in the IPL
  • Royal Challengers Bangalore were the biggest gainers with brand value increasing by 31%, while Kings XI Punjab were the biggest losers.

Media coverage:

Sep 26, 2016 - Barbados Today - IPL cash cow
Sep 23, 2016 - International Business Times - IPL is worth $4.5 billion: BCCI
Sep 23, 2016 - - The cricket wrap: The Indian Premier League is worth $4.5 billion, says BCCI, and other top stories 
Sep 23, 2016 - Hindustan Times - Despite legal hassles, flow in money into BCCI coffers goes up
Sep 19, 2016 - Asia Times - Sports: IPL’s ‘historic’ new broadcast rights and global cricket’s true horizons
July 20, 2016 - Television Post - NP Singh talks about the IPL and Sony's sports business
Aug 7, 2016 - Economic Times - Sony Pictures close to acquiring Ten Sports for Rs. 2,000 crore
June 9, 2016 - The Quint - Sunrisers' Brand Value set to see a 15-30% rise after IPL triumph


* Previously published by American Appraisal, which was acquired by Kroll in 2015.



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