Kroll has published the fourth edition of our annual study of brand values in the Indian Premier League (IPL). The IPL has emerged as the premier sporting event in India with a global viewership and a fan following unmatched by any other cricketing league. Within a short span of just 10 years, the IPL has morphed into a media beast that could soon rival the decades old major sporting events across the world. No one could have predicted that IPL would become such a huge hit when it was first conceptualized in 2007 and when the franchises were first awarded to a group of corporates, individuals and celebrities.
Key Findings:
- Overall value of IPL business up by 26% to USD 5.3 billion from USD 4.2 billion last year, boosted by renewed VIVO title sponsorship deal at INR 2,200 crores
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Mumbai Indians retain top position in the rankings and become the first IPL franchisee with over USD 100 million in brand value
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Brand values of all the franchisees increased on average by 34% compared to last year
- Social media is fueling the growth in IPL making it one of the fastest growing sports leagues on Twitter with 4.9 million followers and adding over 1.8 million fans on Facebook during the most recent season
Media coverage:
Print and Online Media
Aug 24, 2017 - The Economic Times - Brand IPL Gets Stronger, Valuation Soars to $5.3b
Aug 24, 2017 - Brand Equity - Brand IPL gets stronger, valuation shoots up to $5.3 billion
Aug 24, 2017 - Business Standard - Year 10f IPL brand value touches Rs. 34,000 crore
Aug 23, 2017 - Mint - IPL brand value jumps 26% to touch $5.3 billion
Aug 23, 2017 - The Hindu Business Line - IPL valuation touches a whopping $5.3 billion
Aug 24, 2017 - Financial Express - IPL brand valuation rises to $5.3 billion
Aug 23, 2017 - Hindustan Times - Indian Premier League valuation rises to USD 5.3 billion
Aug 23, 2017 - Times of India - IPL brand valuation rises to $5.3 billion
Aug 23, 2017 - India Today - IPL brand valuation rises to USD 5.3 billion
Aug 23, 2017 - Moneycontrol- IPL brand valuation rises to USD 5.3 billion
