Wed, Nov 2, 2016

Embracing the Change: A Concise Report on India’s Most Valuable Celebrity Brands 2016

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Duff & Phelps has published the second edition of its report on Celebrity Brand Values in India, Embracing the Change: A Concise Report on India's Most Valuable Celebrity Brands.

The report ranks the brand values for 15 celebrities based on their earnings potential from brand endorsements. The report also highlights evolving trends in celebrity endorsements, including the increased usage of co-ownership models.

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