Following an uptick in December, same-store sales (SSS) in January and February fell back into negative territory, due to severe winter storms and record rainfall hitting large regions of the U.S. Fast Casual was the top performing sector in February, gaining market share through new unit openings. Favorable macroeconomic conditions, strong consumer confidence and the fact that a portion of February’s decline can be attributed to external factors, fuels optimism for increases performance in coming months.
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