Since the onset of COVID-19 in March 2020, consumers globally have flocked to the outdoors. Two years later, outdoor participation has increased ~7%, and though many indoor entertainment restrictions ended in 2021, outdoor participation has continued to grow, especially among younger demographics. For many, these activities have become “experiential,” with more consumers participating in solo and group outdoor activities, accessing national parks and visiting other outdoor recreation destinations. This consumer shift has catalyzed the relevancy and wallet share of active lifestyle brands and retailers, alike.
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