Wed, Jul 5, 2023

North American Marketing and Media Industry Insights – Summer 2023

Our North American Marketing and Media Industry report aims to identify trends and provide insights across the marketing and media sectors, focusing on key themes, issues and opportunities. We hope you continue to find this report and its future editions to be a useful source of information.

North American Marketing and Media Industry Insights – Summer 2023

Market Overview:

  • M&A activity in the North American marketing and media services sectors rebounded strongly in 2021 and continued at elevated levels through Q1 2023, with 247 deals completed over the last 12 months (LTM).
  • 2023 is off to a strong start, with 71 deals completed in Q1 2023, the second-highest quarterly volume since the onset of the COVID-19 pandemic.
  • Despite disruption and consolidation among the larger media platforms, buyer interest in the sector has remained remarkably strong among both strategic and financial buyers.
  • Given the inherent value of acquiring complementary skillsets and channels, strategic buyers have historically dominated the sector, representing 70%+ of the transaction volume since the start of 2020.
  • However, Q1 2023 saw heightened interest from financial buyers, representing 35% of all transactions, as private equity’s understanding and interest has accelerated within embedded vertically focused B2B platforms as well as B2C performance marketing models.

North American Marketing and Media Industry – Valuation Data

North American Marketing and Media Industry Insights – Summer 2023

To view additional valuation data and public company trading statistics, download our North American Marketing and Media Industry Valuation Data.

Download our Valuation Data

North American Marketing and Media Industry Insights – Summer 2023

Stay Ahead with Kroll

Mergers and Acquisitions (M&A) Advisory

Mergers and Acquisitions (M&A) Advisory

Kroll’s investment banking practice has extensive experience in M&A deal strategy and structuring, capital raising, transaction advisory services and financial sponsor coverage.

Corporate Finance and Restructuring

Corporate Finance and Restructuring

M&A advisory, restructuring and insolvency, debt advisory, strategic alternatives, transaction diligence and independent financial opinions.

Business Services Investment Banking

Business Services Investment Banking

Business services expertise for middle-market M&A transactions.

Technology Investment Banking

Technology Investment Banking

Technology expertise for middle-market M&A transactions.

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