As the U.S. economy begins a gradual process of reopening non-essential retail stores, apparel brands and retailers will likely face the difficult task of determining next steps for their businesses. For brands, inventory management will remain a critical factor for a successful reopening strategy, accomplished primarily thorough a fundamental understanding of their retail partners. For retailers, the entire consumer shopping experience will require rapid reassessment, with continued attention and adherence to health and safety standards established at the federal, state and local levels.
Our latest market brief addresses these challenges and more, covering the following topics:
- The current status of federal and state regulations
- Various measures that are likely to be employed by retailers
- Results from select retailers who have begun reopening
- Considerations for brands