Mitigating Reputational Risk: Optimizing the Role of PR In Data Breach Response

Calendar February 14, 2019

Breach response experts from Kroll, a division of Duff & Phelps, join crisis communications experts from Infinite Global to outline key steps and must-have deliverables that help minimize reputational risk during an incident.

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Schedule: 12:00 p.m. – 12:30 p.m. (EST)

A mature security program must be structured based on a defensible strategy, and a clear communications plan that takes into consideration affected and interested parties is a major aspect of it.

This 30-min webinar will cover:

  • Considerations for developing a plan before an incident and why
  • Why a communications team should fully be part of your Incident Response Plan (and common missteps when organizations try to skirt it)
  • A detailed outline of key responsibilities, including but not limited to:
    • Determining affected and interested parties
    • Assessment of known vs. unknown information based on initial forensics investigation
    • Working with Counsel to draft notification letters
    • Determining best methods/channels to provide status updates
    • Anticipating the next phase of the news cycle and audience questions, including “worst case scenarios”
    • Control the pace in which media is responded to, to ensure accuracy
  • Some of the fundamental deliverables for breach response communications:
    • Notification letters
    • Holding statements
    • FAQs for call center staff, website, employees, and media
    • Media list


  • Brian Lapidus, Global Practice Leader, Identity Theft and Breach Response, Kroll, a division of Duff & Phelps
  • Kelsey Eidbo, Client Supervisor, Infinite Global
  • Zach Olsen, President, Infinite Global
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