Mitigating Reputational Risk: Optimizing the Role of PR In Data Breach Response

February 14, 2019 | (Conference)
New York , United States

Breach response experts from Kroll, a division of Duff & Phelps, join crisis communications experts from Infinite Global to outline key steps and must-have deliverables that help minimize reputational risk during an incident.

Watch the On-demand Webinar Now.

Schedule: 12:00 p.m. – 12:30 p.m. (EST)

A mature security program must be structured based on a defensible strategy, and a clear communications plan that takes into consideration affected and interested parties is a major aspect of it.

This 30-min webinar will cover:

  • Considerations for developing a plan before an incident and why
  • Why a communications team should fully be part of your Incident Response Plan (and common missteps when organizations try to skirt it)
  • A detailed outline of key responsibilities, including but not limited to:
    • Determining affected and interested parties
    • Assessment of known vs. unknown information based on initial forensics investigation
    • Working with Counsel to draft notification letters
    • Determining best methods/channels to provide status updates
    • Anticipating the next phase of the news cycle and audience questions, including “worst case scenarios”
    • Control the pace in which media is responded to, to ensure accuracy
  • Some of the fundamental deliverables for breach response communications:
    • Notification letters
    • Holding statements
    • FAQs for call center staff, website, employees, and media
    • Media list


  • Brian Lapidus, Global Practice Leader, Identity Theft and Breach Response, Kroll, a division of Duff & Phelps
  • Kelsey Eidbo, Client Supervisor, Infinite Global
  • Zach Olsen, President, Infinite Global

Cyber Risk

Incident response, digital forensics, breach notification, managed detection services, penetration testing, cyber assessments and advisory.

Identity Theft and Breach Notification

Services include drafting communications, full-service mailing, alternate notifications.