Duff & Phelps Managing Director Varun Gupta was quoted in the Economic Times in "IPL brand valuation soars to $4.16 billion: Duff & Phelps." The article discusses the key findings of Duff & Phelps 3rd annual study on brand values in the India Premier League. The article highlights how despite several controversies leading up to the tournament brand IPL managed to increase in value by 19%.