As Singapore’s grocery and food delivery startup, Honestbee struggles with cash problems and seeks help from interested buyers, industry observers believe it’s a difficult mission as the company tries to retain its pool of freelance shoppers. These freelance shoppers play a pivotal role in sustaining the company’s daily operations. In The Business Times article, Reshmi Khurana, Managing Director in the Business Intelligence and Investigations practice of Kroll, a division of Duff & Phelps, said that other key factors play an important part, too because buyers will be concerned about the brand name, quality of the customer base and partners acquired through the buyout.
The Business Times subscribers can read the full article here.