Tue, Jan 15, 2019

Duff & Phelps’ Celebrity Brand Valuation Report featured in Economic Times

Duff & Phelps India Valuation Advisory Service practice recently launched its Celebrity Brand Valuation Report: “The Bold, the Beautiful and the Brilliant,” which was featured in the Economic Times.

Virat Kohli emerged at the No. 1 position with a brand valuation of $170.9 million followed by Deepika Padukone at $102.5 million. The report is a deep analysis of how endorsements affect the brand value of celebrities alongside other factors like age, fees charged per endorsement, social media presence, etc.

Read the full story in Economic Times

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