Tue, Feb 25, 2020

Aviral Jain Discusses 2019 Celebrity Brand Valuation Report: “New Is Gold” on CNBC TV18

Aviral Jain, Managing Director in the Valuation Advisory practice, was featured on CNBC TV18 discussing the fifth edition of the annual Celebrity Brand Valuation Report:“New is Gold.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. He discussed the upcoming trends in the OTT [Over-the-top] space and the emergence of celebrities as “starvestors” or celebrity investors.

Three new celebrities made their debut on the top 20 list—Ayushmann Khurrana (10), Tiger Shroff (17) and Rohit Sharma (20) with a cumulative brand value of USD 87.5 mn. A wave of new celebrities is foreseen to rue in the near future with brands willing to be more experimental and unconventional when ideating their strategies.

Watch the full interview here.

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