Simon Ashenden is an Associate Managing Director and APAC Head of Security Risk Management practice of Kroll, a division of Duff & Phelps, based in Singapore. Simon is a highly accomplished security professional, who over the course of a 35-year career translated the skills and experience gained from leading high-pressure missions with the British Special Forces to delivering a wide range of security services for diverse firms in the private sector. Simon has spent the last 18 years in Singapore, focused on successfully resolving clients’ security needs across the Asia-Pacific and Middle East regions. In addition to crisis management, high-risk travel, workplace violence and the protection of people and physical assets, Simon has particular expertise in helping clients manage issues with fraud and compliance, cyber security, brand protection and counterfeiting.
Simon transitioned to the private sector in 1993 after 10 years of service as a Commissioned Officer with H.M. Royal Marines. Simon commanded a troop of British Special Forces operators in theaters of operations around the world, including the Arctic, Central America, Asia, Middle East and Africa. He was also involved in active service operations in Northern Ireland, Southeast Asia and Central America. During this time, he gained critical experience in making decisions under extreme pressure and leading the team to successful missions. Simon’s service included planning and liaising with U.S. and Australian Special Forces on successful joint operations.
Simon joined Kroll in 2018 from Caterpillar Singapore, where he was Regional Security Manager for South East Asia since 2015. Simon’s responsibilities included staff security throughout the region and led strategic planning for related issues such as crisis and emergency management, workplace violence, high-risk travel and kidnap/ransom threats. Simon designed, implemented and audited risk assessments for new offices, customer locations and countries with new business opportunities. Additionally, he developed and delivered training to staff to create awareness of security and safety standards. During this time, Simon expanded his already strong network of security-related sources across the region, including with government agencies.
From 2013-2015, Simon was Senior Consultant, Brand Protection for VT Consulting. Simon worked on security planning with clients in diverse industries, including finance, pharmaceutical, technology, apparel, FMCG and motor industries, with a strong focus on regional security and anti-counterfeiting strategies. Simon had earlier served as a Managing Director in the firm from 2010-2012, providing clients with tailored security and brand protection solutions.
Simon served as Regional Security Director for Shell Asia-Pacific/Middle East (APME) from 2012-2013 in a contracted role through G4Si Secure Solutions, Singapore. Simon was responsible for all security solutions, policy and staff in 14 countries for Shell across APME. This included physical security for upstream and downstream locations, including sites with weapons and technology solutions.
In 1997, Simon joined Cisco as a Manager in its Investment Banking Sales Team in London; over the next 13 years, he advanced in progressively more responsible roles, ultimately serving as Regional Director Brand Protection for Asia Pacific and Japan from 2006-2010, based in Singapore. In this role, he was responsible for all brand protection, compliance, fraud and related security issues across the region, to include counterfeit issues, fraud and gray market practices by customers, partners and internal employees. Simon was instrumental in developing Cisco’s Global Brand Protection Program, where he conceptualized the program and created a comprehensive plan for implementation. In furtherance of Cisco’s security goals, Simon often engaged with local law enforcement agencies, customs and trade organizations, and set up best practices for working with international agencies such as the U.S. Federal Bureau of Investigation and World Trade Organization. Simon also raised Cisco’s profile at the Chinese Government level, and through investigative actions, achieve a 70% reduction in counterfeiting of Cisco products.
In an earlier role with the firm as Manager, Anti-Counterfeit Operations, Simon achieved counterfeit product recoveries of $500 million over four years and was recognized several times by the Quality Brands Protection Committee-China (QBPC) for best anti-counterfeit operations. Simon also won a QBPC award for best legal action, which had led to the longest jail sentence for the charge of counterfeiting.
Education & Certifications
- MBA, Marketing/Marketing Management, City University in London
- Bahasa Indonesia – Professional Working Proficiency
- Bahasa Malayu – Professional Working Proficiency
- Mandarin – Limited Working Proficiency