Kroll Associates, Inc.
600 Third Avenue, 4th Floor
Barbara Cooperman is the Chief Marketing Officer (CMO) for Kroll. Barbara has a successful track record both in general management and as a marketing leader in professional services, B2B, and B2C sectors. She is known for developing vision and strategy, and helping to guide organizations through periods of complex reinvention and growth.
Barbara was formerly CMO of the College Board, a non-profit organization whose membership association is made up of over 6,000 of the world’s leading educational institutions. Highlights of her achievements at College Board include developing the new mission statement, simplifying the go-to-market strategy for 150 sub-brands, and building a three-year plan in collaboration with the chief technology officer to curate content, reduce 200+ websites to 21, and create personalized data-driven progress maps for students.
Prior to joining College Board, Barbara held executive marketing roles within two divisions of Reed Elsevier (RELX). Her time with Reed Elsevier culminated as Global CMO for LexisNexis, a $4.5 billion leader of digital legal data, tools, and software. She reenergized the brand with a compelling mission, visual identity, thought leadership, and corporate social responsibility programs. She built a world-class client insight process resulting in significant improvements in client satisfaction. Barbara pioneered digital marketing, achieving strong client engagement and new author leads. Additionally, Barbara had P&L responsibility for the $35 million U.S. Law Schools business, leading a turnaround that exceeded revenue goals by 20 percent and grew student preference for Lexis after four years of decline. Previously, she served as Global CMO for Elsevier, the $3 billion world-leading publisher of science, technology, and medicine, where she led the marketing transformation during the business shift from print to electronic models.
Before Reed Elsevier, Barbara was President and co-founder of Marketing Matters Ltd, a consultancy that assists clients with brand strategy and new product launches. She started her career in B2C businesses with P&L responsibility for up to $200 million, working with high-recognition brands such as Revlon, Clairol, and R.H. Macy & Co.
Barbara holds an MBA from Harvard Business School and a B.A. from Trinity College.
She has served on the boards of prestigious organizations including Girl Scouts of Greater New York, Merce Cunningham Dance Foundation, Solomon R. Guggenheim Museum’s Education Advisory Council, Women’s Venture Fund, and Miss Hall’s School.
Barbara has also served on industry boards to help address sector-wide issues. These include the Association of American Publishers/Professional & Scholarly Publishing, International Furnishings & Design Association, and the CMO Executive Summit Governing Board.
Barbara has received numerous industry recognitions and was awarded the Highest Leaf Award from the Women’s Venture Fund and honored as a Woman of Distinction by Girl Scouts.